Segment comparison

Digital Advertising Revenue: Google vs Amazon vs Microsoft vs Target

Digital advertising revenue for Google, Amazon, Microsoft, and Target's retail-media business from SEC filings. Google's figure is a multi-dimension leaf qualified by the Google Services scope.

No data points to chart yet.

Awaiting data

AMZN — Advertising services: segment data has not been published yet. This comparison fills in automatically once the backfill lands.
MSFT — Search Advertising: segment data has not been published yet. This comparison fills in automatically once the backfill lands.
GOOGL — Google advertising revenue: segment data has not been published yet. This comparison fills in automatically once the backfill lands.
TGT — Advertising revenue: segment data has not been published yet. This comparison fills in automatically once the backfill lands.

Methodology

Revenue concepts only: a member is charted only when its underlying XBRL concept is revenue and its dimension type is chart-eligible — member mapping alone is not enough. Each company's latest annual period is its own fiscal year (fiscal years differ: e.g. Target's FY2026 ends 2026-01-31, Broadcom's FY2025 ends 2025-11-02). Rollup parents and children are never charted together; multi-dimension leaves are charted as their own series; geography buckets are exposure comparisons and never sum to a world total.

Google's goog:GoogleAdvertisingRevenueMember is a multi-dimension leaf (product axis, qualified by the Google Services segment scope). YouTube advertising is a subset of it and is never stacked alongside. Target's member is retail-media (Roundel) advertising.

Footnotes

Google advertising is a multi-dimension leaf (product axis, qualified by the Google Services segment scope); YouTube advertising ($40,367M FY2025) is a subset and is never stacked with the total. Target is retail-media (Roundel) advertising. Meta does not tag advertising separately; Disney's advertising is linear/TV and is excluded.

Research these companies

AMZN research MSFT research GOOGL research TGT research

Segment figures come from SEC EDGAR filings. Fiscal years differ by company. Informational only, not investment advice.

Awaiting data

AMZN — Advertising services: segment data has not been published yet. This comparison fills in automatically once the backfill lands.

MSFT — Search Advertising: segment data has not been published yet. This comparison fills in automatically once the backfill lands.

GOOGL — Google advertising revenue: segment data has not been published yet. This comparison fills in automatically once the backfill lands.

TGT — Advertising revenue: segment data has not been published yet. This comparison fills in automatically once the backfill lands.

Methodology

Footnotes

Google advertising is a multi-dimension leaf (product axis, qualified by the Google Services segment scope); YouTube advertising ($40,367M FY2025) is a subset and is never stacked with the total. Target is retail-media (Roundel) advertising. Meta does not tag advertising separately; Disney's advertising is linear/TV and is excluded.